FaceTheTrade Get the app

Video trading journal for iPhone

You knew the rule. You broke it anyway.

FaceTheTrade records you while you trade — so you can watch the exact moment you talked yourself into it.

Download on the App Store

Try for free. Fully unlocked.

FaceTheTrade recording a live trade, showing the prompt: Why are you about to enter this trade?

The pattern

You've seen this day before.

  • Good plan at the open. Patient. You know your setup cold.
  • First loss — mild frustration.
  • Second loss — you start forcing.
  • Third loss — the stop moves, size goes up, daily limit gone.
  • That night you pull up the chart. The original setup would have worked.

It was never the strategy.

Why journaling doesn’t stick

Every trader knows they should journal. Almost nobody wants to sit down and write after a session.

The session’s over, you’re drained, and reliving your worst trade is the last thing you want to do. So the journal gets skipped — or written an hour later, after the P&L has already edited the story. The forced entry becomes “I saw a setup.” The moved stop becomes “giving it room.”

FaceTheTrade does the hard part while you trade. You talk instead of type, in the moment it’s happening. After the session, your words are transcribed into a report you can review and paste into your journal.

Journaling the usual way

Sit down after. Write from memory. Usually skipped.

With FaceTheTrade

Talk during. Notes captured for you. Paste and you’re done.

A journal you actually keep is the one that changes how you trade.

How a trading journal you talk into works →

From the founder

I still keep a journal. I just stopped letting my memory write it.

I trade ES futures. The idea for FaceTheTrade came from an interview with Jared Tendler, author of The Mental Game of Trading. His homework for traders: write down, in detail, what each level of your emotion looks like — the thoughts, the death grip on the mouse, the breathing, the posture locked on the screen — so you can spot the pattern in yourself as early as you spot one on a chart.

I wanted a way to catch those details while they were happening, not rebuild them afterward. So I built it for myself.

He also says what every trader knows and ignores: skipping the journal costs you.

From “Master The Mental Game of Trading In 60 Minutes” on Chart Fanatics. Jared Tendler isn’t affiliated with FaceTheTrade.

Now I record the trade in FaceTheTrade. Afterward, I copy the notes — what I actually said when I entered, how I said I felt, why I got out — and paste them straight into my trading journal. The journal still gets written. It just starts from what happened instead of what I remember.

Trading psychologist Dr. Andrew Menaker puts it well: journaling later is good, but the real work is reading your emotions while you’re having them.

From “The Doctor Who Rewired The Psychology Of Wall Street Traders” on Words of Rizdom. Dr. Menaker isn’t affiliated with FaceTheTrade.

— Joseph, founder

What this isn't

Not a mindset app.

You've already watched the psychology videos. You can recite the rule you broke five minutes after breaking it. Knowing was never the problem.

This is the film-review discipline athletes and operators use, pointed at your session. Not a course. Not motivation. A performance review system.

How it works

Five things it does that a journal can't.

It records the trade, not the recap.

Video and audio for the length of the trade. Your journal gets written hours later, after hindsight has already cleaned up the story. The tape hasn't.

A trade recording in progress, with the REC indicator and marker counts on screen.

You talk. You never type.

Tap Entering, Feeling, or Exiting and answer out loud. What you say becomes the entry — transcribed on your device, timestamped to the moment you said it. Nothing to sit down and write after the session. Before you click, saying your reasoning out loud helps expose whether you’re following your plan or trying to feel better right now.

The Feeling prompt asking how you feel right now, above the End, Entering, Feeling and Exiting buttons.

Graded on process, not P&L.

Give each trade an A, B, or C on whether you followed your own setup. The optional coach can suggest a grade; you confirm it. A lucky win that broke your rule grades below a loss that didn’t. Progress is the curve shifting toward A. See how process grading works.

A bar chart of graded trades across A, B and C, labelled process quality, not P and L.

Your body flags the moment before you do.

Heart-rate spikes from Apple Watch. The lean toward the screen. The hand to the face. You spend all day reading patterns on the chart — these are the patterns in you. They’re marked on the timeline, so you scrub straight to them instead of hunting.

A coach that follows up.

After the trade, your coach — you name it — reviews what you actually said and asks the question you'd ask yourself if you were being honest. Then tracks whether the same pattern shows up again next week.

Privacy

It's your face. The video stays on your device.

  • We never upload your video. It stays on the iPhone or browser that recorded it; you can export a copy if you choose.
  • Your notes follow you. Sign in and transcripts, grades and reviews sync to your account, so they show up on every device you use. Delete them anytime in Settings.
  • Auto-delete after 7 days. Transcripts and grades stay; the footage goes.
  • Optional app lock. Turn on Face ID or passcode protection in Settings.
  • The coaching is optional. It sends spoken text, any name or patterns you’ve entered, and low/average/peak BPM — no video, audio or raw sensor data. On the web, each trade’s audio is sent to be transcribed, then deleted.

Fair questions

You're already skeptical. Good.

I've watched psychology videos before.

Those gave you information. This gives you the tape. You're not learning a new rule — you're watching yourself break one you already know.

Will this change behavior, or just motivate me?

It's one bet: you can rationalize a bad trade in writing. It's much harder watching yourself do it.

Can it help live, not just after?

Partly, and honestly. The prompts are live — Entering, Feeling and Exiting make you say your reasoning out loud before you act. The review is after.

I already keep a journal.

Keep it. A journal is your memory of the trade; this is the trade. Record here, then paste your notes into your journal — so it starts from what you said, not what you remember.

Is this for beginners?

No. It assumes you already know your setup cold.

Free trial

Try it for free.

Every feature, fully unlocked. Record real trades, watch them back, and decide for yourself.

Download on the App Store

FAQ

Questions.

What is FaceTheTrade?

A video-first performance review system for traders. It records video and audio of you for the length of a trade, marks the moments that matter automatically, and gives you a way to watch back what you actually said and did instead of the version you write down hours later. It is not a course, a strategy service, or a mindset app.

Does my video leave my phone?

Recordings stay on your device and auto-delete after 7 days unless you choose to export them. You can turn on Face ID or passcode protection in Settings. Optional coaching sends spoken text, any name or patterns you’ve entered, and low, average and peak heart-rate figures — never video, audio or raw sensor data. Signed-in accounts sync trade notes (never video) between iPhone and the web app.

Do I need an Apple Watch?

No. Everything works on iPhone alone. An Apple Watch adds heart-rate markers, so spikes get dropped onto the trade timeline automatically alongside the voice and physical-tell markers.

Which markets or brokers does it work with?

All of them. FaceTheTrade records you, not your platform, so it's independent of what you trade and where you trade it. There's no broker connection and no fill import.

Is this a trading journal?

It produces a review you can export or paste straight into whatever journal you already keep. It's not a trade log — it doesn't track your P&L, positions, or fills. It tracks how you executed.

Is this therapy or a mental health app?

No. FaceTheTrade is a performance review tool for trading execution. It is not therapy, counseling, medical advice, or financial advice.

What does it cost?

You can try it for free, fully unlocked. After that it’s a monthly or yearly subscription, and you’ll see the exact price in the app before you pay anything.

Is FaceTheTrade for beginners?

No. It assumes you already know your setup rules cold. It's built for the gap between knowing the rule and executing it under pressure — not for learning a strategy.

FaceTheTrade app icon

You'll break the rule again this week. The only question is whether you'll take action to stop it.

You know the saying: insanity is doing the same thing over and over and expecting different results. So try what works for professional athletes — watch yourself in action. You may be surprised by what you discover.

Download on the App Store

iPhone. Apple Watch optional. Try for free.